The Chocolate Factory
The Chocolate Factory in Veghel, the Netherlands, is an educational
and interactive Experience Center where young and old alike can explore
the world of technology with chocolate as the central theme.
What makes The Chocolate Factory unique is that, besides being an
attraction, it also is a hybrid learning environment where students, teachers,
and companies collaborate on the continuous development of the factory.
Visitors are introduced to the chocolate production process in a playful manner. How are products made? What are the latest technological advancements, and how do you design ingenious machines? All senses are stimulated, as you are challenged with exciting missions and get a glimpse of the future of technology.
PARKPROFS SERVICES
FOR THE CHOCOLATE FACTORY
2022 – 2024
FEASIBILITY STUDY & BUSINESS PLAN REVIEW
The Chocolate Factory commissioned another company to create a feasibility study and business plan. Due to a significant subsidy and a loan at favorable rates, the provincial government requested a second opinion on these documents.
ParkProfs was asked to provide an official written review, conducted an extensive analysis of both documents, and produced a comprehensive report.
CONCEPT DEVELOPMENT
The way in which both education and entertainment are integrated in the Chocolate Factory is highly innovative.
Balancing these two elements requires continuous reinvention of the original concept, a process that ParkProfs has been leading from the beginning. Our specialists were responsible for ensuring that this balance was effectively maintained and that the concept aligned with operational and financial capabilities.
PRE-OPENING MANAGEMENT
ParkProfs launched the pre-opening management by setting up an efficient project office, equipped with the essential information needed to bring The Chocolate Factory to life. We effectively managed the coordination of various parties, including the provincial government, educational institutes, the regional business community, and potential partners, establishing frameworks for their collaboration.
ParkProfs safeguarded the concept, guided the formation of ideas, monitored budgets, reported on financial and operational progress, and maintained a focus on the attraction’s appeal and profitability.
PROJECT MANAGEMENT
Given the use of provincial subsidies and large loans, precise control and reporting of expenditures were crucial during the development of The Chocolate Factory.
ParkProfs handled project management with careful attention, ensuring accurate financial management and reporting to meet the expectations of all parties involved.