Virtuocity, Qatar
Virtuocity is Qatar’s largest eSports gaming arena and a premier gaming entertainment center. Located in Doha Festival City, it offers a wide range of interactive experiences, including video gaming, escape rooms, and virtual reality.
The venue features the Coliseum, a 1100-square-meter eSports arena designed for both casual and competitive gamers. In addition, Virtuocity is equipped with full-motion racing simulators and exclusive VIP rooms that provide a high-tech and immersive gaming environment, catering to all levels of gamers.
As the gaming community in Qatar continues to grow, Virtuocity serves as a premier destination for exploring the latest technologies and games, while also providing a platform for gamers to connect.
PARKPROFS SERVICES
VIRTUOCITY
2016 – 2018
FEASIBILITY STUDY & BUSINESS PLAN
While there was an initial vision to establish a Game Arena and Gaming Center at Doha Festival City Mall, a comprehensive and profitable concept had not yet been developed.
ParkProfs conducted a feasibility study, followed by the creation of a business plan, ensuring the concept was guided by thorough assessments of feasibility, profitability, and operational viability, ultimately shaping the framework for the project’s successful implementation.
PROJECT MANAGEMENT
ParkProfs led the crucial steps in bringing the project to life, with a primary focus on the operational and organizational of Virtuocity. This involved finalizing the design and layout of the venture,, aligning it with operational requirements, overseeing construction, and ensuring the installation and testing of gaming equipment and technology.
This process was carried out in collaboration with creative teams, various stakeholders, and investors.
PRE-OPENING MANAGEMENT
ParkProfs managed the pre-opening process of Virtuocity, encompassing staff recruitment and training, establishing operational procedures such as security measures, customer service protocols, and inventory management for merchandise and concessions.
Marketing and promotional strategies were developed to create anticipation and attract visitors from the start. Additionally, soft openings and trial runs were conducted to identify and address any issues before the offical opening.
Trimoo Parks is the organization that initiated the development of Virtuocity, Snow Dunes, and Angry Birds World, driving the creation of these diverse entertainment ventures within Doha Festival City.